What is a press release?
A press release or press statement is a brief article directed to the news media and various other targeted publications that describes about newsworthy occurrence written in journalistic style.
Significance of press release in SEO
An optimized press release of about 450 to 500 words length with right keyword density and rich content is a powerful marketing tool. Properly optimized newsworthy press releases can significantly increase traffic to your website and improve the overall ranking of your website. These press releases even help in increasing backlinks to your website in addition to increasing brand awareness.
Benefits of properly optimized press releases:
- Top rankings in Google News, Yahoo News and MSN news for targeted search terms.
- New rankings in Google and Yahoo web search results, often first page results
- Increased brand awareness
- Coverage on hundreds of relevant web sites subscribed to PR Web RSS feed?
- Links from web sites that pick up your news release
- Help in building link popularity for your web pages
- Archived press releases to deliver long-term link value
- Regular press releases make your business look busy and successful, and an active press communications strategy online will help build your credibility and opportunities for exposure.
Why Trizeon?
A professionally written press release can make the difference between a successful press release and an utter failure. Your release must have a general interest to the target audience and a strong news angle. In addition, your release needs to be written in journalistic rather than marketing style. It should be objectively written and needs to inform people, not just sell them something.
We work with a variety of companies pursuing different press strategies, from SEO support to content writing, optimization and distribution. We offer flexible arrangements that let you take advantage of assistance where you need it most. Just let us know how we can help you.
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