What is e-mail marketing?
e-mail marketing is a type of direct marketing via e-mails (electronic mails). Unlike traditional direct mails, this is an effective and cost-effective method to communicate promotion of a brand or product, advertise, gain new customers, enhance customer loyalty, boost up brand recognition, and reach other marketing goals.
Why should you go for e-mail marketing?
Many business owners shy away from email marketing campaign because they believe all email marketing campaigns are purely spam. However, this is not true and by not partaking in this type of marketing you may lose a great deal of business to competitors who are using email marketing campaigns to reach customers around the world.
Email marketing is an effective way of reaching out to your target audience. It is a cost effective and time effective tool of building strong relations with your target audience.
If targeted correctly and message crafted aptly, e-marketing can help you deliver the right content to the right prospect at the right time in the selling cycle and continuously achieve high response rates from quality prospects. Advantages of email marketing:
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Global reach without much time or effort.
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Email marketing is the most cost-effective method to market your products and services.
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An exact ROI can be tracked and has proven to be high when done properly.
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Emails enable to personalize and greet every targeted person, which further helps to create special bonds with the prospects.
- Unlike a mailed advertisement, it is instant; an email is delivered in just a few seconds or minutes.
- We can monitor exactly who has received the email, who has opened it and who has gone on to visit your website as a result.
- Executing an email campaign is simple and you can do it sitting at home without any extensive resources.
- Through combining email marketing with other direct media which can be personalised such as direct mail, mobile messaging or web personalisation, campaign response can be increased as the message is reinforced by different media.
Disadvantages of email marketing
- The abuse of email is commonly called spam. Spam email can be considered email marketing. However, spam becomes a major threat to other, more legitimate email marketing methods when the amount of messages makes the entire email medium less effective.
- Deliverability. Difficulty of getting messages delivered through different internet service providers (ISPs), corporate firewalls and webmail systems.
- Renderability. Difficulty of displaying the creative as intended within the in-box of different email reading systems.
- Email response decay. Email recipients are most responsive when they first subscribe to an email. It is difficult to keep them engaged.
- Communications preferences. Recipients will have different preferences for email offers, content and frequency which affect engagement and response. These have to be managed through communications preferences.
- Resource intensive. Although email offers great opportunities for targeting, personalization and more frequent communications, additional people and technology resources are required to deliver these.
WHY Trizeon?
- Our email marketing services keeps your customers constantly aware of your presence in the market. It helps you retain them for a longer time.
- • Email reaches your customers within seconds of you sending them. So even if you want to make an announcement at the very last moment, it can be done.
- It is less time consuming and cost effective
We strictly steer clear of any spam mails, because spam mails jeopardize your position in the market.
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