Why RSS?

Basically, when a new article is posted or a change made to a webpage, RSS keeps track of the changes and delivers them to you. RSS feeds are most often attached to text, images, podcasts and video, but they can be used with any document that has content that changes.

Who Benefits from RSS?

Anyone who has been frustrated at the time it takes to find what you want on the Internet can appreciate the time-saving feature of RSS. If there are web pages you visit daily or regularly – let’s say you always read the front page of The New York Times and your best friend’s weblog – RSS eliminate the need to check for updates. Every time something changes on the page, it comes to you. RSS always shows the most-recent changes.

Advantages:

• The big benefit to RSS is that individuals opt-in to content of interest, totally controlling the flow of information that they receive.
• RSS is a great supplemental communication method that does not burden the publisher with maintaining lists or following strict privacy guidelines.
• Publishers using RSS as a communication vehicle are able to create keyword-rich, themed content, establishing trust, reputation, and ongoing communication with current and prospective customers.
• Significant improvements to search engine rank and increased traffic from search engines.
• The fastest way to get your website spidered and indexed by search engines - with an RSS Feed a new website can be listed in major search engines such as Yahoo in as little as 72 hours!
• Creates new ways for potential customers to discover your website, products or services.
• Creates a new income stream from selling advertising space within your RSS feed